Cupa Group launches new corporate image

Over 300 people were present as Cupa Group introduces its clients to our new corporate image during a very special evening in Madrid

Cupa Group, true to its style of always seeking the best and most innovative way to supply its clients every need, decided to break the mould of previous years and to organise an original, private party in line with the Group’s philosophy, where it launched its new image and presented our newest and most innovative products.

Taking advantage of the International Natural Stone Trade Show, which was being held in Madrid, the party took place on the 12th of May. In previous years, Cupa Group had had a large stand in the trade show, where it showed off its latest products and presented the companies which make up the Group. This year, with a view to introducing the company’s new image as well as present our products, Cupa Group decided to hold an enjoyable, fun, exclusive event in which, as always, the true stars were our customers: builders, merchants, architects, decorators….over 300 people had a ball at the Finca La Alqueria in Madrid in what amounted to a very special evening typified by an hugely enjoyable atmosphere which blended perfectly business and pleasure.

a “very special” evening typified by an hugely enjoyable atmosphere which blended perfectly business and pleasure.

The evening began with a warm welcome by Cupa Group CEO, Javier Fernandez. His participation was followed by a video explaining the business activities of the group and its latest achievements. After that, the directors of four of the groups companies took the floor in turn, to present their respective products. This round of presentations was opened by Hernando Espinosa de los Monteros, who explained why Cupa Natural Slate is the world leader in slate production, producing 1 in every four roofing slates in the world.

The directors of four of Cupa Groups most important companies presented their new products and achievements to over 300 guests  

Next up was the CEO of the Division of Prefabricated Products, Antonio Trincado, who informed those present of the advantages of Thermochip, the wooden sandwich panel which Auxitesa has been manufacturing and marketing with great success.

Ramilo was the third company of the Cupa Group to present its latest designs: Adoquina, and the new fixing system for façades. Those presentations were delivered by Pablo Pedrosa, Product Manager of Adoquina, and Javier Seguin, Commercial Technical Director of Ramilo Installations, respectively.

To bring the institutional part to a close, the Director of Cupamat, Isabel Fernandez, presented Stone Panel, and Stone Panel Deco, two products which are taking the construction world by storm.

“Fiesta at the Casino”

To get everyone in the mood for the fun part of the evening, the guests enjoyed the stand-up comedy routine of the actor Ignacio Salas. From there, the guests were directed to another room, this one decorated in 1920s casino style with all the trimmings, where they enjoyed the “CASINO PARTY”. All the guests were treated to cocktails and canapés and enjoyed a whole program of activities laid on by Cupa Group to make the evening as much fun as possible and one in which the guests were the real stars.

The guests were treated to a 1920s-style CASINO PARTY  

On entering the “Casino” each male guest was given a gangster hat and all the ladies received a tiara with a feather and a clasp. Everyone was given “Cupa dollar” bills so they could bet at the tables. The dinner consisted of a cocktail served by waiters and waitresses dressed for the occasion, professional croupiers, live acts, actors to entertain the guests……all to recreate a real 1920s casino atmosphere.

Gifts for the guests

On such an occasion as this, which had been devised by and for our customers, there simply had to be gifts. One guest won a trip to Paris for two in a ballot and at the end of the night there was a “blind auction” in which the guests bid for mystery prizes using the money they had won gambling during the course of the evening. There were all sorts of gifts, from flippers and a diving mask to high tech gifts such as a home cinema, video cameras, GPS, as well as more traditional gifts such as a wine decanter complete with glasses or a weekend for two to a spa.

In touch with the customer

 With this event, Cupa Group was able to make our clients feel part of the new company, letting them see first-hand the new corporate image, our product range and newest products, as well as the different companies which makes up the Group. All that served to reinforce our philosophy of working together with our customers who, as always, are the driving force behind anything and everything that’s achieved by the team at Cupa Group.

Aims:

·        to introduce the new corporate image and the products to our clients

·        to present all the companies which make up the Group

·        to throw an exclusive party in honour of our clients giving them a sense of how important they are for Cupa Group

·        to create a special atmosphere with a perfect blend of business and pleasure